What's in your dog's bowl
Three rules
1. Real ingredients lead.
2. Minimum fillers, balanced for nutrition.
3. No preservatives, no artificial anything.
Available Now
Real ingredients, every recipe.
Crunchi MooMoo (Beef)
Ingredients: Beef heart, beef, beef liver.
Why these three?
Beef heart is one of nature's richest sources of taurine, an amino acid essential for heart, eye, and immune health. It's also packed with iron, B12, and zinc; the kind of deep nourishment dogs were built for.
Beef provides high-quality, easily digestible protein and the natural fat that holds the jerky together. It's the kind of meat dogs were eating long before kibble.
Beef liver delivers a concentrated dose of vitamin A, iron, and copper. We use just enough for flavor and nutrition (too much liver can lead to vitamin A toxicity, especially in small dogs and puppies).
Chimken Crunchi (Chicken)
Ingredients: Chicken heart, chicken, chicken liver.
Why these three?
Chicken heart is rich in taurine and coenzyme Q10, supporting heart health and energy production. It's also a lean source of protein, perfect for active dogs.
Chicken provides easily digestible lean protein, ideal for dogs sensitive to red meat.
Chicken liver is loaded with vitamin A, iron, and folate. We use just enough for flavor and nutrition, balanced to avoid vitamin A excess.
Coming Soon
The full lineup, rolling out as we grow.
Fishi Crunchi (Fish)
Ingredients: Cod, salmon, smelt.
For dogs who love fish, dogs with red meat allergies, and anyone who wants the omega-3 boost. Wild-sourced, single-protein options for sensitive eaters.
Orangi Crunchi (Veggie)
Ingredients: Sweet potato, kabocha squash, carrot, coconut oil, nutritional yeast.
Protein-free, perfect for dogs with meat allergies. Naturally sweet, naturally fiber-rich.
Snappi Biscuits
Liver Lover (Beef liver biscuit): Oat flour, pumpkin puree, egg, beef liver, and coconut oil
Nutti Biscuit (Peanut butter biscuit) : Oat flour, pumpkin puree, peanut butter, egg, water, coconut oil
Small-batch crunchy biscuits in three shapes
Bone (custom-stamped with your dog's name), Signature Shape, and Training Treats size.
A note on oat flour: We use it as a base for biscuits because traditional biscuits need a binder. We use the minimum amount needed for structure, and balance it with real protein and fat.
Licki
Moomoo Licki: beef broth, beef heart, pumpkin puree, beef, beef liver
Nutti Licki: pumpkin puree, peanut butter, water
Churu-style lick treats. Frozen, hydrating, calming, low calorie.
Use straight from the pouch, mixed into kibble, spread on a lick mat, or frozen into a summer popsicle.
Cakes & Bakery
Gentle Tummy MooMoo Cake: Beef, sweet potato, carrot.
Peanut Butter Carrot Cake: Sweet potato, carrot, peanut butter, egg, oat flour, coconut oil, cinnamon.
Sized for everyone, from a Chihuahua to a Great Dane. Full recipe details coming as each cake launches.
For our cake frosting
We're still finalizing our cream recipe. A few options we're testing, all with the same standard: real ingredients only, lactose-friendly options where possible. Full details to follow at cake launch
Frosting ingredients listed separately. See below
For colors, we use real food.
Pumpkin · Spinach · Cactus pear · Purple sweet potato · Carob · Squid ink· Butterfly pea
